Strategic Airline Retailing and Solutions: From Offers to Fulfillment to Loyalty

ISBN-13: 9781032495095 / Angielski

Nawal K. Taneja

Opis

This book provides a framework and tools to convert retailing concepts—from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.

Spis treści

List of Illustrations, About the Author, Forewords, 1 Introduction, 2 Managing challenges to retailing air travel solutions, 3 Developing solution mindsets for offers, fulfillment, and loyalty, 4 Revitalizing the airline product-brand-distribution-loyalty relationship, 5 Teaming up with airports to create optimal outcomes, 6 Building new capabilities to seize new opportunities, 7 Transforming to be ahead of opportunities, 8 Thought leadership pieces, Index

O autorze

Nawal K. Taneja, whose experience in the aviation industry spans more than five decades, has worked for and advised worldwide major airlines and related aviation C-Suites and their Boards. He is a Fellow of the Royal Aeronautical Society of Great Britain. He currently serves as an Executive-in-Residence at both the Fisher College of Business and the College of Engineering at the Ohio State University.