StratIT - Strategy and Information Technology in Interactive Business : An Integrative Approach to Creating e-Business Success

ISBN-13: 9783838326122 / Angielski / Miękka / 2010 / 380 str.

Ulla Ahlfors

Opis

Business success if often considered as an outcome of one specific strategy or tactical choice in a given time or business setting. A certain business model has also been seen as a crucial success factor especially in technology-driven markets. This book takes a closer look at strategy and its successful implementation in an e-business context. The context is first depicted to include various channels and ways of activity. The book shows how a combination of strategic approaches and decisions, implemented taking the benefits of technology and other resources is what it takes to create truly interactive business and success in it. A review on criteria for measuring firm performance is included.

O autorze

Ulla Ahlfors has a Doctor's degree in Economics from University of Jyväskylä, Finland, where she is Associate Professor in Marketing. Experienced practitioner in business and management, she has research interests in many marketing management topics such as strategy and e- and m-business innovations, media and international marketing.