Straight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies

ISBN-13: 9780595495993 / Angielski / Miękka / 2008 / 84 str.

Craig Casselberry

Opis

The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.