ISBN-13: 9781032064857 / Angielski / Miękka / 2021 / 186 str.
ISBN-13: 9781032064857 / Angielski / Miękka / 2021 / 186 str.
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.