Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

ISBN-13: 9781984857682 / Angielski / Miękka / 2021 / 272 str.

Lisa Cron

Recenzje

Since ancient times (and childhood bedtime, for that matter), we ve known that stories are humans most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion. Jay Heinrichs, author of Thank You for Arguing

Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading. Andy Goodman, director, The Goodman Center

Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how. Bernadette Jiwa, creator of The Story Skills Workshop

O autorze

Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers Program. She lives in Santa Monica, California.