Store Choice, Store Location and Market Analysis (Routledge Revivals)

ISBN-13: 9781138831285 / Angielski / Miękka / 2016 / 378 str.

Wrigley, Neil

Opis

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

Spis treści

Acknowledgements;  The editor and contributors;  Part 1: The Context;  Chapter 1. Retail restructuring and retail analysis Neil Wrigley;  Part 2: Models of Store Location and Techniques of Market Analysis;  Chapter 2. Practical methods of retail location analysis: a review Michael J. Breheny  Chapter 3. Store location analysis: problems and progress John R. Beaumont  Chapter 4. The Tesco approach to store location Nicolas J. Penny and David Broom  Chapter 5. Market share analysis techniques: a review and illustration of current US practice A. Stewart Fotheringham  Chapter 6. Store and shopping-centre location and size: a review of British research and practice Alan G. Wilson  Chapter 7. Stated preference techniques and the analysis of consumer choice John J. Bates  Chapter 8. Stated preference analysis and new store location Laurence Moore;  Part 3: Models of Store Choice;  Chapter 9. Patterns of store choice Kau Ah Keng and Andrew S. C. Ehrenherg  Chapter 10. Models of store choice and market analysis Neil Wrigley and Richard Dunn  Chapter 11. Patterns of store choice: new evidence from the USA Mark D. Uncles and Andrew S. C. Ehrenberg;  Part 4: Retail Analysis and Forecasting – Some Wider Themes;  Chapter 12. Information technology and retailing: the implications for analysis and forecasting Clifford M. Guy  Chapter 13. Store choice, store location and market analysis: some final observations on future research priorities Clive Humby;  Bibliography;  Author index;  Subject index

O autorze

Neil Wrigley