Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy

ISBN-13: 9781119887577 / Angielski / Miękka / 2022 / 256 str.

Mark van Rijmenam

Recenzje

"In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up."-John Gaeta, Creator, Inventor, Executive"Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical."-Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium"A comprehensive tour of vital contemporary metaverse discussions!"-Neil Trevett, President, The Khronos Group"Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions."-Alec Lazarescu, Founder, VerseTech Metaverse"The next chapter of human existence is being formed right now, and as you Step into the Metaverse you'll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self-expression"-Justin W. Hochberg, CEO & Founder, Virtual Brand Group"Mark has created a comprehensive introduction covering the history, the current state and a look into the future of the metaverse. This book is a fantastic dive straight down the rabbit hole whilst wearing a jet pack, and you'll come out the other side fully able to work out what it means for you, and your company or organisation."-Paul Hamilton - Ogilvy Managing Director Growth & Innovation and Founder of metaverse design agency vTogether"I've been obsessed with the Metaverse since I first read Snow Crash many years ago. I've written thousands of words on the Metaverse, work in the industry, built VR experiences, and write a weekly newsletter covering the topic.... and yet I learned so much from Mark's book. There were still whole aspects of the Metaverse I hadn't considered. Even if you think you're educated on the topic, pick up the book. You'll come away from it filled with new things to research and explore, new connections you hadn't made in your mind yet."-Daniel Sisson, Writer, consultant, and XR developer"Van Rijmenam provides an extremely thorough explanation of the many facets of the metaverse. If you're just starting to learn about the concept or you are already well-versed in some of its pieces but want to see the 10,000-foot gestalt, this book will be illuminating."-Rabindra Ratan, Associate Professor and researcher of metaverse technologies (i.e., avatars, online games, VR) since 2005"A comprehensive and candid coverage of the opportunities and challenges posed by the metaverse and Web 3. A must read for entrepreneurs and business leaders."-Avinash Kaushik, Founder & CEO, Waka Metaverse Suite"Step into the Metaverse is a timely book as Web3 unfolds into a third dimension that promises new ways to interact, collaborate, and engage with other individuals, products, services, entertainment and more."-Raghu Bala, CEO, NetObjex"[Mark van Rijmenam's] illuminating book on the beginnings of the metaverse is a light in the darkness for the curious and the bold."--Matthew Brewbaker, CEO, VEU Inc., Enterverse"Van Rijmenam takes us on a journey through the state of the art in the metaverse, exploring both the myriad opportunities presented by this evolution of cyberspace, as well as threats to its potential, including a lack of standardisation and regulation. This nuanced exploration of the fledgling industry is a must-read for anyone interested in the space, demonstrating The Digital Speaker's deep knowledge as one of its first inhabitants."--Sam Johnston, investor and CEO, Acumino

Spis treści

About the Author ixForeword xPreface xii2032 xivIntroduction xxiiiChapter 1: The Future Is Immersive 1From Web 1.0 to Web 3.0 1From AR to VR to XR 8What Can the Metaverse Become? 12Six Characteristics of the Metaverse 17Interoperability 18Decentralization 20Persistency 22Spatiality 24Community-Driven 25Self- Sovereignty 26An Open Metaverse Means Freedom 30An Endless Blue Ocean 31Chapter 2: Creating an Open Metaverse 35Open vs. Closed 35The Hybrid Web 41An Open Economic System 44Chapter 3: Be Who You Want to Be 47The Rise of the Avatars 47Digital Fashion 55iCommerce 62A Cambrian Explosion of Identity 65Chapter 4: Be Where You Want to Be 67Virtual Worlds 67Gaming in the Metaverse 74Sports in the Metaverse 77Media and Entertainment in the Metaverse 80Education in the Metaverse 83Power to the Creators 86Chapter 5: Unbounded Creativity for Brands 89Beyond flash 89The Power of an Immersive Community 92Endless New Touchpoints 94Continuous and Real- Time Insights 95Increased Sustainability 96Virtual World Considerations 97The Era of Experience Marketing 98Creativity, Community, and Co- Creation 102Chapter 6: Exponential Enterprise Connectivity 107A Changing World 107The Future of Immersive Work 110The Metaverse Job Market 114How to Get Started 117Digital Twins 117The Role of Governments 125Chapter 7: The Creator Economy 129A Vibrant Metaverse Economy 129Why Tokens Matter 133Challenges of NFTs 138Digital Real Estate 143Economic Mechanisms 146From DeFi to MetaFi 150Chapter 8: Digitalism in the Metaverse 155Technology Is Neutral 155Dangers of the Metaverse 156The Datafication of Everything 157Privacy Is an Illusion 158Abuse, Harassment, and Illegal Content 159Imposter Avatars 160Data Security 161Increased Inequality 162Bad Bots Controlling the Web 162Increased Polarization 163Biased AI 164Health Issues 165Verification, Education, and Regulation 165Verification 166Education 168Regulation 169Surveillance or Empowerment 171Chapter 9: The Future of the Metaverse 175BCI: The Future of Immersive Experiences 175A Renaissance of Art, Creativity, and Innovation 178Epilogue 183Acknowledgments 186References 189Index 215

O autorze

Mark van Rijmenam, PhD, is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organisations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.