State Agency Public Relations: The Public Information Model Evolves

ISBN-13: 9783639190991 / Angielski / Miękka / 2009 / 168 str.

Carol Madere

Opis

The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.

O autorze

Carol M. Madere worked as a journalist, public relations practitioner and technical writer before earning her Ph.D. from the University of Southern Mississippi. She teaches journalism and public relations courses at Southeastern Louisiana University. She will soon publish a book on recruiting, hiring and retaining Generation Y employees.