Starting an iPhone Application Business for Dummies

ISBN-13: 9780470524527 / Angielski / Miękka / 2009 / 432 str.

Joel Elad; Damien Stolarz; Aaron Nicholson

Opis

How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively. Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.

• Identifies what goes into a successful iPhone application business
• Helps you find the market niche your applications can fill, market and promote your business, and build your brand
• Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
• Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models
• Demonstrates effective ways to provide service and support to customers
• Written by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

Spis treści

Introduction.

Part I: Surveying the Marketplace.

Chapter 1: The Wide, Wide World of iPhone App Development.

Chapter 2: Understanding the iPhone Platform.

Chapter 3: Pricing and Revenue Models.

Part II: Pinpointing the Business Offering.

Chapter 4: Coming Up with a Winning Idea.

Chapter 5: Leveraging Brands, Skills, and Content.

Chapter 6: Collaborating Internally and Externally.

Chapter 7: Sizing Up the Competition.

Part III: Lay the Groundwork.

Chapter 8: Registering with Apple.

Chapter 9: Understanding the Development Tools.

Chapter 10: Staffi ng Your Team.

Part IV: Assemble Your iPhone Application.

Chapter 11: Building Your Application Specifi cations.

Chapter 12: Assembling Your Development Team.

Chapter 13: Greenlighting the Budget.

Chapter 14: Managing the Development Process.

Part V: Market to the Masses.

Chapter 15: Capturing Free Publicity.

Chapter 16: Building the Buzz.

Chapter 17: Promoting Your App with Paid Advertising.

Chapter 18: Planning Your Next Project.

Part VI: The Part of Tens.

Chapter 19: Ten Traits of Highly Successful Applications.

Chapter 20: Ten Influential Review Sites.

Appendix.

Index.

O autorze

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.

Damien Stolarz has written books on technology topics from video blogging to car hacks.

Blurb

Making Everything Easier!

Starting an iPhone® Application Business for Dummies

Learn to:

• Find your niche, develop a great idea, and build your brand

• Develop a business model and revenue strategies for success

• Build your development team from the ground up

• Use marketing and pricing surveys, reviews, and blog marketing

Aaron Nicholson

Joel Elad

Damien Stolarz

Make money from your Phone app ideas with this easy–to–follow advice!

Got some great ideas for iPhone apps? Here′s how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!

• What′s out there test the business climate, learn about the development platform, and see how others have succeeded

• The incredible iPhone thoroughly understand its unique capabilities

• Who′s your customer? get a clear picture of the niche your apps can fill and learn to reach your customers

• Make it sticky find out what makes an app so appealing that users stick with it

• Development dos and don′ts learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal

• Pricing peculiarities examine revenue models, learn how to price your apps, and see how "free" can actually pay off

• Get buzzy build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements

• Brand it get tips on creating and reinforcing your brand image

Open the book and find:

• How to get users to promote your app

• What kinds of apps generate the most interest

• How to protect your idea

• Why you might want to give your app away

• Tips on choosing your team

• How to register as an Apple developer

• Advice on estimating development costs

• When to pay for advertising