Starting a Business For Dummies

ISBN-13: 9781119832249 / Angielski / Miękka / 2022

Colin Barrow

Spis treści

Introduction 1Part 1: Getting Started with Your New Business 7Chapter 1: Preparing for Business 9Chapter 2: Doing the Groundwork 27Chapter 3: Can You Do the Business? 51Chapter 4: Testing Feasibility 71Part 2: Making and Funding Your Plan 93Chapter 5: Structuring Your Business 95Chapter 6: Preparing the Business Plan 117Chapter 7: Getting Help 135Chapter 8: Finding the Money 147Chapter 9: Considering Your Mission 175Chapter 10: Marketing and Selling Your Wares 181Part 3: Staying in Business 211Chapter 11: Employing People 213Chapter 12: Operating Effectively 237Chapter 13: Keeping Track of Finances 261Chapter 14: Managing Your Tax Position 287Part 4: Making the Business Grow 303Chapter 15: Doing Business Online 305Chapter 16: Improving Performance 327Chapter 17: Exploring Strategies for Growth 347Chapter 18: Becoming a Great Manager 367Part 5: The Part of Tens 385Chapter 19: Ten Pitfalls to Avoid 387Chapter 20: Ten People to Talk to Before You Start 393Chapter 21: Ten Reasons for Using Social Media 401Index 411

O autorze

Colin Barrow, MBA, was Head of the Enterprise Group at Cranfield School of Management. He has authored over 20 books, including Business Plans For Dummies and Understanding Business Accounting For Dummies.