Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business

ISBN-13: 9780749497460 / Angielski / Miękka / 2019 / 256 str.

Richard Hall; Rachel Bell

Opis

Demystify the skills needed to launch a successful business, learn the processes used by winning entrepreneurs, read the stories of those people who created start-ups and ground-breaking pop-ups and realize why a business pivot can be a good thing.

Spis treści

• • Chapter - 00: Prologue;
  • Chapter - 01: The ups and downs of starting a new business;
  • Chapter - 02: The start-up revolution;
  • Chapter - 03: Pivots, refinements and surprises;
  • Chapter - 04: Pop-ups, questions and experiments;
  • Chapter - 05: Start-ups - How to do them. How to succeed;
  • Chapter - 06: Conclusions and summary;
  • Chapter - 07: Bibliography;
  • Chapter - 08: Index

O autorze

Richard Hall studied at Balliol College, Oxford, and his early career was in learning and practising marketing with blue chip FMCG companies like Reckitt's and RHM Foods. A lengthy spell in advertising followed, with leading roles in French Gold and Abbott, FCO and Havas. In the latter part of his career he was asked to act as non-executive chairman in several marketing services companies and two charities, was a co-founder of a consultancy start-up and, finally, has written a raft of business books published in over 20 countries. He has also created a mentoring business.

Rachel Bell is a serial entrepreneur, award-winning PR star, non-executive consultant and visitor in entrepreneurship at London Business School.

She has started six multi-award-winning comms businesses - the most notable being PR agency Shine. Her philosophy of promoting and developing talent has won her industry recognition including #1 Sunday Times Best Small Company to Work For. She is a serial NED and chairs CIS, her late father's engineering business. She was nominated best leader of a small business in 2012 by the Sunday Times. She is currently also working with the London Business School, inspiring MBA students in entrepreneurship.