Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

ISBN-13: 9780367172695 / Angielski / Twarda / 2020 / 212 str.

Kathy Knox; Krzysztof Kubacki; Sharyn Rundle-Thiele

Opis

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

Spis treści

1. Introduction 2. Ending Tyrannic Man’s Dominion: In Search of New Partners and New Stories 3. Ethical Tension in Working with Stakeholders 4. Stakeholder Involvement in Social Marketing Anti-Smoking Interventions 5. MOSA: Addressing Alcohol Issues in Slovenia Through an Upstream Multiple Stakeholder Approach 6. Challenges in Conducting Social Marketing-Based Alcohol Prevention Trials in Schools 7. Engaging Dissensus: Innovating Social Change 8. Stakeholder Analysis in a Systems Setting: An Active Travel Case Study in Ireland 9. Co-production of Social Experiments to Promote Health and Wellbeing Among Disadvantaged Groups Together with Key Stakeholders 10. Plural rationality approach to stakeholder engagement 11. From Care to Prevention in the NHS 12. Towards Universal Helmet Use: Advocating for Change in Vietnam