Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

ISBN-13: 9781501140808 / Angielski / Miękka / 2016 / 288 str.

Jane Knapp

Opis

From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. Its for anyone with a big opportunity, problem, or idea who needs to get answers today.

Recenzje

"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world." -Beth Comstock, vice chair of GE

O autorze

Jake Knapp created the Design Sprint at Google, where he also helped build Gmail, cofounded Google Meet, and was a design partner at GV. He has since coached hundreds of teams on product strategy at places like Miro, Slack, Nike, LEGO, IDEO, the Wall Street Journal, and the Harvard Business School. Today, Jake is a cofounder at Character, where he helps startups find product-market fit with Design Sprints. John Zeratsky supports startups with capital and sprints. As an investor and designer, he has worked with Slack, One Medical Group, Blue Bottle Coffee, Flatiron Health, Gusto, and hundreds of other successful startups. John is cofounder and general partner at venture capital firm Character. Previously, he was design partner at GV and a design leader at YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007. Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.