Sports Publicity: A Practical Approach

ISBN-13: 9780367440510 / Angielski / Twarda / 2020 / 358 str.

Joe Favorito

Opis

Effective communications are essential for all sport organisations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.

Spis treści

Introduction,  1. How it all Got Started,  2. Getting Started and Building Contacts/Volunteerism,  3. Reading, Writing, and Speaking - and Not Just in English,  4. Now Pitching…,  5. Communicating in the Collegiate Environment,  6. Working with a Professional Team,  7. Working with an Individual Sport and Athlete,  8. The League Communications Office,  9. Social Media and “Connecting you to your world”,  10. The Press Conference,  11. Crisis Management,  12. Promoting Sports in a Global Environment,  13. Agencies, Big and Small Media, and Storytelling for Cause and Cash,  14. Timeless and Noteworthy: Best Practices in Storytelling to be Admired, Emulated and Built Upon

O autorze

Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations, and Adjunct Professor in the School of Professional Studies at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (joefavorito.com) and publishes a weekly industry newsletter with over 40,000 subscribers in over 25 countries.