Sports Marketing Visionary Robin Braig

ISBN-13: 9786206748694 / Angielski / Miękka / 100 str.

Jim Schnell

Opis

Robin Braig was the Daytona International Speedway president from 2002 to 2010. He joined the International Speedway Corporation (ISC) as the vice president and general manager of the Phoenix Raceway from 1999-2002. Before joining ISC, Robin worked for Anheuser-Busch 1983-1999 where he was the director of sports marketing, which required him to be responsible for the control and direction of all sports marketing activities. Though his career at Anheuser-Busch, Robin worked to creatively direct all sports projects (international and domestic) including Summer and Winter Olympics, World Cup Soccer, MLS Soccer, USA Volleyball and COPA America. Robin spent four seasons in the NBA with the Golden State Warriors handling the team's promotions before joining Anheuser-Busch. He began his career climb via an internship with the Vero Beach Dodgers minor league baseball team, which led to his first job with the club. Robin earned a M.S. in sports administration from Ohio University in Athens, Ohio in 1980 and was later named the 1990 Distinguished Alumnus of the Sports Administration Program. He received a B.A. in radio, television and journalism from Marietta College in Marietta, Ohio.