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Sports Marketing: Creating Long Term Value
ISBN-13: 9781848448414 / Angielski / Twarda / 2013 / 416 str.
Sports Marketing: Creating Long Term Value
ISBN-13: 9781848448414 / Angielski / Twarda / 2013 / 416 str.
cena 683,81 zł
(netto: 651,25 VAT: 5%)
Najniższa cena z 30 dni: 662,81 zł
(netto: 651,25 VAT: 5%)
Najniższa cena z 30 dni: 662,81 zł
Termin realizacji zamówienia:
ok. 22 dni roboczych.
ok. 22 dni roboczych.
Darmowa dostawa!
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing.
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