Sports Marketing: Creating Long Term Value

ISBN-13: 9781782548195 / Angielski / Miękka / 2013 / 416 str.

John A. Davis;Jessica Zutz Hilbert

Opis

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing.