ISBN-13: 9789067047920 / Angielski / Twarda / 2011 / 516 str.
ISBN-13: 9789067047920 / Angielski / Twarda / 2011 / 516 str.
Sports marketing is a global phenomenon and a major industry. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements. It includes a wide-ranging collection of precedents of sports marketing agreements.