Sports Marketing

ISBN-13: 9781948426435 / Angielski / Miękka / 2021 / 624 str.

Sam Fullerton

Opis

Formerly published by Chicago Business Press, now published by SageSports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.