Sports Business Management: Decision Making Around the Globe

ISBN-13: 9780367356057 / Angielski / Twarda / 2020 / 616 str.

George Foster; Norman O'Reilly; Antonio Davila

Opis

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Spis treści

Part I: Introduction to Sports Business Management   1. Decision Making: A Structured Approach  2. The World of Sports and its Business Ecosystem  3. Global Sporting Bodies, Federations, and Associations  Part II: Stakeholders  4. Leagues  5. Professional Athletes and Players’ Associations/Unions  6. Clubs, Management, and Valuation  7. Club Player-Side Decision Making  8. Esports  9. College Sports I: Overview and NCAA Decision Making  10. College Sports II: Conference and College Level Decision-Making  Part III: Applications  11. Building Sports Engagement  12. Sport Marketing  13. Sports Sponsorship I: Strategy  14. Sport Sponsorship II: Activation, Evaluation & Servicing  15. Athlete Sponsorship, Endorsement, and Branding  16. Sporting Events and Mega-Events  17. Ticket Pricing and Venue-Related Revenue Streams  18. Building New Venues and Venue Management  19. Sports Gambling and Fantasy Sports  20. Sports Content Distribution: Broadcasting, Cable and OTT’s  21. Networks and Sport Content  22. Crisis Management