Sport in Consumer Culture

ISBN-13: 9780333912850 / Angielski / Twarda / 2005 / 216 str.

John Horne

Opis

This text offers a distinctive introduction to sport in contemporary society, drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption. The book argues that sport can be seen as central to the "economies of signs and space" of late modernity in which a concern with the body as an object of contemplation and improvement, and not just an instrument for getting things done, increasingly informs images in the mass media, politics and everyday life.

Spis treści

Preface.- List of Tables and Figures.- Introduction.- PART ONE: GLOBALIZATION, CONSUMERIZATION AND THE MASS MEDIA.- Consumer Culture and the Global Sports Market.- Sport, Consumerization and the Mass Media.- PART TWO: COMMODIFICATION, REGULATION AND POWER.- Advertising, Sponsorship and the Commodification of Sport.- Sport, Social Regulation and Power.- PART THREE: LIFESTYLES, IDENTITIES AND SOCIAL DIVISIONS.- Sport, Identities and Lifestyles in Consumer Culture.- Sport and Social Divisions in Consumer Culture.- Conclusion.- Bibliography.- Index.

O autorze

JOHN HORNE teaches in the Scottish Centre for P.E., Sport and Leisure Studies, University of Edinburgh, UK. Previous books include Sport, Leisure and Social Relations (co-edited, Routledge, 1987), Work and Unemployment (Longman, 1988) and Understanding Sport (co-authored, Spon, 1999).