Sport and Mediatization

ISBN-13: 9781032176703 / Angielski / Miękka / 2021 / 148 str.

Kirsten Frandsen

Opis

Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and cultural change in sport.

Spis treści

1. Introduction  2. Mediatization as an Analytical Perspective  3. Tour de France: The Mediatization of a Mega-event  4. The Centrality of Television  5. Sports Organizations in the Digital Age  6. Mobile and Social Media in Recreational Sports  7. E-sport—Media Becoming Sport?

O autorze

Kirsten Frandsen is Professor in Media Studies at Department of Media and Journalism Studies, School of Culture and Communication, Aarhus University, Denmark. Her research has focused on varying aspects of sports in the media including theoretical contributions, empirical studies of production of televised sports, globalization, historical developments of sports broadcasting and sports journalism in general, audience studies and sports broadcasters’ use of digital platforms. Recently she has participated in the collective research project "Mediatization of Culture: The Challenge of New Media" (2011-2015), where she explored the social integration of digital media in sports by individual and organizational agents.