Sport, Sponsorship and Public Health

ISBN-13: 9781032145181 / Angielski / Twarda / 2023 / 192 str.

UK) Ireland Robin (University of Liverpool

Opis

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

Spis treści

1. Introduction,  2. Public Health and Sport,  3. An Introduction to Advertising and Marketing in Sport,  4. The Tobacco Industry and the Development of Sport Sponsorship,  5. Mega-Events and Sponsorship,  6. The Commodification of Modern Sport,  7. The Commercialisation and Globalisation of Football in England,  8. Sport and Brand Engagement,  9. The Regulation of Sport,  10. Conclusions and Discussion