Sport Management: Principles and Applications

ISBN-13: 9781032109664 / Angielski / Twarda / 2022 / 320 str.

Australia) Ordway Catherine (University of Canberra

Opis

Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.

Spis treści

Part I: The sport management environment,  1. Sport management,  2. Sport policy,  3. Nonprofit sport,  4. Professional sport,  Part II: Sport management principles,  5. Sport governance,  6. Legal issues and risk management,  7. Strategic management,  8. Organizational design,  9. Human resource management,  10. Leadership in sport,  11. Sport organizational culture,  12. Sport marketing,  13. Sport media and digital technology