ISBN-13: 9781838679231 / Angielski / Miękka / 2019 / 544 str.
ISBN-13: 9781838679231 / Angielski / Miękka / 2019 / 544 str.
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.