Sport Branding Insights

ISBN-13: 9781032176727 / Angielski / Miękka / 2021 / 104 str.

Constantino Stavros; Aaron C. T. Smith

Opis

For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.

Spis treści

Introduction: The Sport of Branding  1. Understanding sport brands  2. Building sport brands  3. Mobilising sport brands  4. Leveraging sport brands  5. Reinventing sport brands    Index

O autorze

Constantino Stavros is Associate Professor of Marketing at RMIT University, Australia. He is one of Australia’s leading media commentators on marketing and branding matters. His research interests lie predominantly at the intersection of consumption and communication.

Aaron C.T. Smith is Professor of Sport Business at the Institute for Sport Business, Loughborough University in the UK. His research investigates psychological, organisational and policy change in sport, business, health, religion, technology, and society.