Sport Branding Insights

ISBN-13: 9780367331641 / Angielski / Twarda / 2019 / 102 str.

Constantino Stavros; Aaron C. T. Smith

Opis

For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.

Spis treści

Introduction: The Sport of Branding  1. Understanding sport brands  2. Building sport brands  3. Mobilising sport brands  4. Leveraging sport brands  5. Reinventing sport brands    Index