ISBN-13: 9780820474380 / Angielski / Miękka / 2006 / 162 str.
Sport Commerce Culture makes a significant contribution to the growing body of literature on the critical analysis of today s highly mediated and commercialized sport spectacles. David L. Andrews explores sport s interdependent relation with the commercial structures and rhythms that define the experience of consumer capitalism within the contemporary United States. Through a series of highly original, interrelated essays, Andrews uncovers the complex connections between sport and contemporary processes of commercialization, commodification, and mass mediation. Focusing attention on a wide variety of sport events, signs, stars, and spaces, such as the XFL, Tiger Woods, the Olympic Games, suburban soccer, and Oriole Park at Camden Yards, Sport Commerce Culture offers a unique point of entry into the study of American life. This book is compulsory reading for students and researchers of contemporary sport and sport culture."