ISBN-13: 9780367343439 / Angielski / Twarda / 2020 / 260 str.
ISBN-13: 9780367343439 / Angielski / Twarda / 2020 / 260 str.
This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.