Split the Pie: A Radical New Way to Negotiate

ISBN-13: 9780063135482 / Angielski / Twarda / 2022 / 304 str.

Barry Nalebuff

Recenzje

"At last, a way to negotiate with a higher purpose, something I have benefitted from over the years. With this book, you, too, can learn this ingenious new way to negotiate." - Indra Nooyi, former chairman and CEO, PepsiCo, and author of My Life in Full

"Barry Nalebuff literally wrote the book on negotiating (this one!). Through his use of real-world examples, Barry shares his tried-and-true strategies that will prepare you for your next negotiation, regardless of the stakes." - Adam Silver, NBA commissioner

"In Split the Pie, Barry Nalebuff shows that what makes someone a highly skilled listener also makes them a good negotiator. I'll be recommending this book to every couple that sits on my couch." - Lori Gottlieb, psychotherapist and author of Maybe You Should Talk to Someone

"Dispelling misconceptions about power and fairness, Barry Nalebuff lays out a framework for changing the way people approach and facilitate negotiation-in business, politics, and personal relationships. It's a novel, logical method to dividing the pie that shifts the focus to working together to build a larger pie." - Ken Chenault, chairman and managing director, General Catalyst, and former chairman and CEO, American Express

"A remarkable, two-thousand-year-old yet entirely new approach to negotiation. Read this book and share it with the other side." - Herb Cohen, author of You Can Negotiate Anything

O autorze

Barry Nalebuff is the Milton Steinbach Professor at the Yale School of Management, where he has taught for over thirty years. An expert on game theory, he has written extensively on its application to business strategy. His bestsellers include Thinking Strategically, The Art of Strategy, and Mission in a Bottle. This is his seventh book. He has advised the NBA in their negotiations with the Players Association and several firms in major M&A transactions. Nalebuff has been teaching the Split the Pie method to MBAs and executives at Yale and online at Coursera. His Introduction to Negotiation course has over 350,000 enrolled students and a 4.9/5.0 rating. He is also a serial entrepreneur; his ventures include Honest Tea, Kombrewcha, and Real Made Foods. A graduate of MIT, a Rhodes Scholar, and a Junior Fellow at the Harvard Society of Fellows, Nalebuff earned his doctorate at Oxford University.