Spellbound : The Seven Magic Techniques of Influence, Persuasion and Success

ISBN-13: 9780753557358 / Angielski / Miękka / 2017 / 272 str.

Kwong, David

Opis

Illusion works because the human brain is wired to fill the gap between seeing and believing. These are the tools used by top leaders - people like Steve Jobs - to wow crowds and create wonder. This book reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

Recenzje

Fifteen years ago David Kwong and I started a magic club together, and one of us was good enough to quit his day job. I've learned a lot from him about how to surprise and delight audiences, and now his knowledge and storytelling skills are on full display. This book shows how the art and science of illusion can make us more engaging and more persuasive. Adam Grant, bestselling author of ORIGINALS

O autorze

David Kwong is a veteran magician and New York Times crossword constructor, and has been head magic consultant on a number of major Hollywood films. His TED talk has been viewed over 1.5 million times and he speaks about applying the principles of illusions and puzzles to business contexts for a wide range of global corporations.