Special Events: The Brave New World for Bolder and Better Live Events, EMEA Edition

ISBN-13: 9781119669067 / Angielski / Miękka / 2020 / 416 str.

Rhode Island) Providence Joe (Johnson and Wales University

Opis

Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: The Brave New World for Bolder and Better Live Events has been the event planner' essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon "Shawn" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway's Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes "Ecologic," "Techview," and/or "Secureview," mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.

Spis treści

ForewordPrefaceAcknowledgmentsPart One: Producing Seamless, Secure, and Sustainable (S3) EventsChapter 1: Welcome to Greener Event Leadership and Economic SuccessChapter 2: Changing Paradigms for Greener Event Leadership and Social ChangePart Two: The New Sustainable Event AlgorithmsChapter 3: Composing the Sustainable Event PlanChapter 4: Event Leadership and Human Resources ManagementChapter 5: Financial SustainabilityPart Three: Event Branding and Bold DeliveryChapter 6: Event Vendors as Strategic PartnersChapter 7: The Brand, the Buzz, and Better Success Through Event MarketingChapter 8: Ensuring a Safer and More Secure Event EnvironmentPart Four: Trends and TriumphsChapter 9: The Virtual View of Live EventsChapter 10: Reinventing a Joyful and Sustainable CareerPart Five: Best Practices and Real-World Event ExperiencesChapter 11: Best National EventsChapter 12: Twenty Real-World Event Management Experiences and Mini-Case StudiesAppendix 1: Bibliographic ReferencesAppendixes 2-19 and accompanying Image Gallery are available online atGlossaryIndex