ISBN-13: 9780984236053 / Angielski / Miękka / 2010 / 312 str.
Learn to use PowerPoint to influence and persuade in the boardroom. Based on 40 years of research in cognitive science, instructional design, and persuasion, this book will teach how to create professional-looking slides, sell ideas using the principles of master persuaders, use the brain science of data visualization, and complete PowerPoint decks two to three times faster.