Software for Bank Lead Management System

ISBN-13: 9786206845935 / Angielski / Miękka / 124 str.

Salim Shaikh; Tabrez Khan; Nusrat Jahan

Opis

To construct the analysis, design model, and software for a Lead Management System intended for deployment by a bank, aiming to enhance the efficiency of resource utilization for Lead Management. Lead Management involves the rapid and effective creation, nurturing, distribution, and analysis of leads to increase the likelihood of a lead converting into a qualified opportunity and eventually becoming a new, satisfied customer. This system is also known as a Customer Acquisition System.