Soft power and internationalisation

ISBN-13: 9786203040425 / Angielski / Miękka / 176 str.

Enrico Sartor

Opis

To what extent does education represent a relevant component of a country's soft power arsenal? How does international education tie with international politics, and how significant are state-controlled agencies in the international promotion of a country's cultural blueprints?This work aims to highlight the solid, albeit seldom perceived as significant, links between soft power and international education, not least in its capacity of source of wealth for the countries promoting, advertising and marketing internationally their higher education system.

O autorze

Sartor, Enrico Enrico Sartor (1971) has been working in higher education over the last seventeen years, specialising in marketing, internationalisation, student recruitment, social media, merchandising, and student mobility.He authored "Social media as instruments of internationalisation of universities" [2018] and "The promotion of Italian Universities" [2019].