Soft Power Made in China: The Dilemmas of Online and Offline Media and Transnational Audiences

ISBN-13: 9783319931142 / Angielski / Twarda / 2018 / 236 str.

Claire Seungeun Lee

Spis treści

1. Introduction

2. China’s Soft Power Building and Its TV Industry as a Soft Powerhouse

3. Foreign Markets and Professionals: The Gatekeepers

4. Local Embeddedness vs. China’s Soft Power: The Case of Offline Media

5. The Conversion Paradox in Quasi-Sinophone East Asia

6. The Limits of Outsourced Soft Power

7. Seeking Virtual Capital through Online Media in the Digital Age

8. Conclusions

9. Postscript: Envisioning the Future of China’s Soft Power

O autorze

Claire Seungeun Lee is an assistant professor at Inha University, South Korea. Using a combination of quantitative and qualitative methods, her research primarily focuses on China’s social and technical transformations, global media, im/migration, the intersection between technology, deviance, policies in cyberspace, and digital sociology.