Soft Computing for Product Form and Product Color Design : A Case Study of Mobile Phones

ISBN-13: 9783639133615 / Angielski / Miękka / 2009 / 116 str.

Yang-Cheng Lin

Opis

Consumers are the crucial point for a productsuccessful or not in the high competitive market.Whether consumers choose a product is often a blackbox, and thus cannot be precisely described. As such,soft computing (SC) is well suited to illustrateconsumers' perception. SC is defined as an emergingapproach to reasoning and learning the human mind inan uncertainty and imprecision environment. SCcomprises several computing methods, such as neuralnetworks, fuzzy logic, and tabu search. This bookdemonstrates the advantage of using SC for theproduct form and the product color design. Anexperimental study on mobile phones is conducted asmobile phones are currently the most popular consumerproduct and exhibit wide variety in product form andcolor. The approach of this book can help productdesigners understand consumers' perception andtranslate consumers' feeling of a product into designelements. The design database provides usefulinsights to facilitate and simulate the designprocess of products, when combined with thecomputer-aided design system and the virtual realitytechnology. This approach is applicable to otherproducts with various design elements.

O autorze

Yang-Cheng Lin is with the Department of Arts and Design,
National Dong Hwa University, Taiwan (e-mail:
lyc0914@cm1.hinet.net). Graduated from the National Cheng Kung
University, Taiwan with a PhD of Industrial Design in 2004.
Research Interests: Product Design, Human Factors, Artificial
Intelligence, Digital Design, Computer Animation.