ISBN-13: 9781032460475 / Twarda / 2023 / 184 str.
ISBN-13: 9781032460475 / Twarda / 2023 / 184 str.
Samosir and Wee examine how the immensely popular Korean Wave (‘K-wave’) also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage.