Social media marketing for direct selling tour operators

ISBN-13: 9783845400020 / Angielski / Miękka / 2011 / 124 str.

Daan Herbes

Opis

Social Media Marketing is becoming increasingly popular. Companies in all industries acknowledge the necessity of following this trend, some with success, some without. From research can be concluded that most direct selling tour operators are actually using social media as a marketing vehicle, however, a lack of focus, knowledge, proper execution and strategy often leads to failure in achieving (pre-set) goals and expectations. This dissertation provides direct selling tour operators and companies in general with a how-to into social media marketing. It indicates how and why social media marketing should differ from traditional marketing, how a social media marketing strategy should be formulated, how it can be put to practice most effectively and the potential benefits. Throughout the dissertation traditional marketing tools and media form the foundation on which the results are built.

O autorze

During my International Tourism Management & Consultancy studies I gained great insights in the tourism industry, especially from a market perspective. Writing about social media marketing allowed me to apply this knowledge whilst simultaneously gaining a very much desired expertise that captured me both personally and professionally.