Social Networking Technologies and Their Implications for Commerce : The growing phenomenon of social media is affecting the way by which marketing and advertising are carried out

ISBN-13: 9783846545737 / Angielski / Miękka / 2011 / 60 str.

Tom Page; Gisli Thorsteinsson

Opis

With social networking sites continuing to sign up thousands of new members combined with increased popularity of online shopping due to its convenience and economic benefits, a new form of commerce is emerging. It is known as Social Commerce. This report looks at how the staggering growth of Facebook to over 600 million active members in under a decade (Carlson, 2011) has led to a social network that is now not only influencing how people communicate with each other but is also affecting how consumers purchase items and have these items marketed to them. People are buying in social tribes in order to get the best deals and are relying on each other to make the right decisions. They are doing all this directly through their social network and as a result marketing and advertising professionals are having to rewrite the rule books.

O autorze

Tom mainly teaches electronic product design and has been working between the fields of Interaction, physical computing and electronic product design for the last couple of years. His main interests lie in the area of technology mediated learning, value management and electronic product design.