Social Networking, Consumer Behavior and Marketing Home Business

ISBN-13: 9786203583472 / Angielski / Miękka / 96 str.

Jacquline Tham; S. M. Ferdous Azam; Ali Khatibi

Opis

This book looks at how people use social media to advertise their home businesses. The aim is to use social networking as a marketing tool to assist home entrepreneurs. The research is being carried out in the Klang Valley, which includes Kuala Lumpur, Selangor, Negeri Sembilan, and Melaka. Many home companies do not know that their marketing is not professional or ethical, according to the report. The government can assist this home company by providing appropriate business courses and ensuring compliance with the legislation.

O autorze

Tham, Jacquline Dr. Jacquline Tham, Dr. S. M. Ferdous Azam and Prof. Dr. Ali Khatibi are academicians and researchers at Management and Science University. They have vast industrial experiences in multi-national companies. Also, they are successful academicians with many publications, supervision, and research examination.