Social Media in Health Care: A Guide to Creating Your Professional Digital Presence

ISBN-13: 9781630919092 / Angielski / Miękka / 2022 / 176 str.

M. Shattell

Spis treści

• About the Authors
• Foreword by Shikha Jain, MD, FACP
• Introduction
• Chapter 1: Why Is Using Social Media Such a Big Deal?
• Chapter 2: Cultivating Your Professional Brand
• Chapter 3: Maneuvering the Social Media Maze
• Chapter 4: Using the Fast Lane to Build a Network
• Chapter 5: Noise Breaker Versus Noise Maker
• Chapter 6: Staying Out of Hot Water
• Chapter 7: Blending Gold Standards and Innovation in Sharing Knowledge and Expertise
• Chapter 8: Using Social Media to Engage Traditional Media
• Chapter 9: Measuring Impact and Engagement
• Chapter 10: Make Your Plan, Work Your Plan
• Appendix
• Index