Social Media and Africa's Public Sector: Perspectives on Contemporary Issues

ISBN-13: 9783031226410 / Angielski / Twarda / 2023

Eric Kwame Adae; Kojo Kakra Twum; Robert Ebo Hinson

Opis

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.

Spis treści

​Chapter 1: Overview of Social Media and Africa’s Public Sector

Chapter 2: Exploring Facets of Africa’s Public Sector’s Dance with Social Media

Chapter 3: Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa

Chapter 4: Catalysts for Social Media Adoption in the Public Sector in Africa

Chapter 5: Democracy and Use of Social Media by Public Sector Organisations in Africa

Chapter 6: Social Media and E-Government Services in Africa

Chapter 7: The Way Forward for the Use of Social Media in the Public Sector in Africa

O autorze

Eric Kwame Adae is Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA.

Kojo Kakra Twum is Senior Lecturer in the Department of Business Administration and Economics at Presbyterian University College, Ghana.

Robert Ebo Hinson is Pro Vice-Chancellor and Professor at the Ghana Communication Technology University.

Helen Inseng Duh is Associate Professor and Head of the School of Business at the University of Witwatersrand, South Africa, and holds a Ph.D. in Marketing from Nelson Mandela University, South Africa.

Doreen Nyarko Anyamesem Odame is Lecturer and examinations officer in the Department of General Studies (Faculty of Computing and Information Systems) at the Ghana Communication Technology University in Accra, Ghana.

Blurb

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services. Providing practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.

Eric Kwame Adae is Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA.

Kojo Kakra Twum is Senior Lecturer in the Department of Business Administration and Economics at Presbyterian University College, Ghana.

Robert Ebo Hinson is Pro Vice-Chancellor and Professor at the Ghana Communication Technology University.

Helen Inseng Duh is Associate Professor and Head of the School of Business at the University of Witwatersrand, South Africa, and holds a Ph.D. in Marketing from Nelson Mandela University, South Africa.

Doreen Nyarko Anyamesem Odame is Lecturer and examinations officer in the Department of General Studies (Faculty of Computing and Information Systems) at the Ghana Communication Technology University in Accra, Ghana.