Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

ISBN-13: 9781538138168 / Angielski / Twarda / 2020 / 492 str.

Keith A. Quesenberry

Opis

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.