Social Media Strategies for Tourism Interactivity

ISBN-13: 9798369347829 / Angielski / Miękka / 2024 / 345 str.

Célia M.Q. Ramos, Teresa Costa, Filipe Segurado Severino

Opis

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry. Tailored for a diverse audience of researchers, professors, students, policymakers, entrepreneurs, and other stakeholders in tourism and hospitality, the book serves as a comprehensive resource. It covers an extensive array of topics, including artificial intelligence, business analytics, circular economy, and smart tourism. By addressing the nuanced challenges faced by TSMEs and providing actionable insights, the book empowers its readers to not only understand but actively shape the future of tourism management. As an indispensable guide for navigating the complex interplay of social media and tourism, it equips its readers to embrace change, foster collaboration, and chart a course towards a sustainable and resilient future for the industry.