Social Media Storms: Empowering Leadership Beyond Crisis Management

ISBN-13: 9780367425302 / Angielski / Twarda / 2021 / 160 str.

Pernille Ryd?n; Muhammad Ismail Hossain; Efthymia Kottika

Opis

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.

Spis treści

1. Introduction  2. Understanding Preconditions of Social Media Storms  3. Insights into Social Media Storms  4. Challenges of a Changing Marketing Landscape  5. Managerial Framing of Risks and Opportunities  6. Reflective and Resilient Leadership of Social Media Storms  7. Business-Stakeholder Interactions during Social Media Storms  8. The Next Frontier – Social Media Storms as a Marketing Tool