Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

ISBN-13: 9781138064324 / Angielski / Twarda / 2018 / 132 str.

Amy Thurlow

Opis

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

O autorze

Amy Thurlow is an Associate Professor of Communication Studies at Mount Saint Vincent University in Halifax, Canada where she teaches public relations and organizational communication. Her recent publications appear in　 Qualitative Research in Organizations and Management , The Scandinavian Journal of Management, Journal of Change Management, and the Canadian Journal of Communication. Currently, she is a co-investigator on a 5-year, multi-institutional SSHRC funded project focused on Reassembling Canadian Management Knowledge with a special interest in dispersion, equity, identity and history.　 She is a member of the National Education Council of the Canadian Public Relations Society and the international Commission on Public Relations Education.