Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

ISBN-13: 9780367665036 / Angielski / Miękka / 2020 / 132 str.

Amy Thurlow

Opis

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

Spis treści

Dedication

Table of Contents

Acknowledgement

Chapter One: Introduction

Chapter Two: Communicatively constituted organizations, plausible?

Chapter Three: Critical Sensemaking (CSM) in a virtual environment

Chapter Four: Methodology

Chapter Five: Plausibility, authenticity and collective enactment

Chapter Six: Crowdfunding – collective organizing and virtual identities

Chapter Seven: Plausibility and legitimation

Chapter Eight: Volkswagen – truth, accuracy and plausibility

Chapter Nine: Engagement and enactment

Chapter Ten: #MarchagainstMonsanto – social movements, extracting cues, and the ongoing nature of sensemaking

Chapter Eleven: Conclusion

Bibliography

Index

O autorze

Amy Thurlow is an Associate Professor of Communication Studies at Mount Saint Vincent University in Halifax, Canada where she teaches public relations and organizational communication. Her recent publications appear in　 Qualitative Research in Organizations and Management , The Scandinavian Journal of Management, Journal of Change Management, and the Canadian Journal of Communication. Currently, she is a co-investigator on a 5-year, multi-institutional SSHRC funded project focused on Reassembling Canadian Management Knowledge with a special interest in dispersion, equity, identity and history.　 She is a member of the National Education Council of the Canadian Public Relations Society and the international Commission on Public Relations Education.