Social Media Marketing : From Entertainment to Essential

ISBN-13: 9783330007062 / Angielski / Miękka / 2016 / 84 str.

Kristina Lane

Opis

Social media technologies have transformed the way the world communicates. With over 3 billion people worldwide with access to the internet, and 2 billion on social media, businesses are under pressure from the digital revolution to change the way they market and communicate their brands. What was originally created as an entertainment tool has revolutionized the communications and marketing field. This paper examines the impact and role social media has on businesses.

O autorze

Kristina is 25 years young with a Master's degree in Communications Management from Webster University. Prior to Webster, Kristina graduated from University of North Florida in 2013 with a Bachelor's degree in Communications with an emphasis in public relations and a minor in psychology. Kristina currently resides in Jacksonville, Florida.