Social Media Leadership: How to Get Off the Bench and Into the Game

ISBN-13: 9780983243120 / Angielski / Miękka / 2011 / 270 str.

Michael F. Lewis

Opis

Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. Read what others are saying about Social Media Leadership: "When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen." - Erik Qualman, Author of "Socialnomics" "This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media." - William Porter "Billy" Payne, CEO, Atlanta Olympic Games "Social media now affects every organization and Mike's book illustrates leadership from a leader's perspective." - Tom Coughlin, Head Coach, New York Giants "Mike Lewis' tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get "into the game" but skip to the advanced steps quickly." - Eric Bradlow, The Wharton School, University of Pennsylvania